Should You Hire A Designated Marketer?

26 April 2018
 Categories: , Blog

Most startups have a limited budget, especially at the beginning. So, it is important to trim the fat and only spend money where absolutely necessary. As a result, many business owners start by trying to handle their marketing. That is, marketing is one aspect that is often seen as superfluous. Business owners think that they can do their marketing until they're able to fit it into their budget. But, astute startup owners will actually hire professional marketers to help get their brand off the grand ground, kickstarting their business, and hopefully seeing profits my sooner much sooner than expected. This article explains why hiring a third-party marketing firm can be well worth it for most startup businesses.

Let Experts Handle the Work

Unless you have training and experience in marketing, it is probably best if you don't try to handle it yourself. This is often difficult for business owners to do, especially if their startup is their brainchild. Of course, nobody will know your brand better than you. But, knowing your brand, understanding your vision, and having an idea of how you want to market it, does not necessarily mean he will have the skills to implement a long-term and effective marketing strategy.

Maintaining Control Over the Strategy

While it can be hard to control a third-party firm, you should not be afraid to do it if you really want to implement a profit-driven marketing strategy early on in your nascent start-up. First of all, a marketing firm is not going to take over your brand or execute any strategies that you don't fully agree with and sing on to. It will be a collaborative effort, and you'll always have a clear say in proceedings.

Third-Party vs. In-House Marketing

There is always the option of hiring a designated marketer to be in your office every day. But, hiring a third-party marketing firm is usually the best strategy for startups because it doesn't make financial sense to have a full-time marketing expert on staff. But if you have a firm on retainer, you can always have professional help just a phone call or an email away.

A startup brand with a defined marketing strategy is going to have a better chance of ultimately turning a profit. Taking this proactive step might be hard and costly, but it will usually be worth it.  To learn more, contact a marketing firm like Geo moment in