Why You Need To Develop A Buyer Persona When Marketing Model Homes

5 March 2021
 Categories: , Blog

When you're advertising a model home, you can use all kinds of different promotional materials and products, but regardless of the exact promotional materials you choose, you should develop a buyer persona. What does this mean? Why is it important for advertising model homes? Keep reading to find out more. 

What Is a Buyer Persona?

A buyer persona refers to your ideal customer. You can develop your buyer persona by thinking about your existing customers and by imagining the types of people who would like to buy your homes. What are these people like? How much do they earn? What motivates them? When are they most likely to look at a model home? These are the types of questions to consider as you think about your buyer persona. 

How Do You Use Buyer Personas When Advertising Model Homes?

Once you have developed your buyer persona, use that image to guide your marketing efforts. For instance, think about how you can get your product in front of your target customer. For instance, if your buyer persona reads the newspaper, put ads in the paper. If they go to home shows or attend an annual parade of homes, get involved with those marketing initiatives 

The way you present your advertisements should also appeal to this person. Think about if your target buyer is likely to respond better to formal or casual ads. Consider how much detail they want. Then, craft your copy and choose your photos accordingly. 

Which Promotional Items Are Right for Your Buyers?

Again, you need to keep your buyer persona in mind while you make all your decisions about the marketing campaign for your model homes, and this includes when you're choosing promotional items. 

For instance, if you're primarily selling homes to single professionals or couples with no children, you may want to give away office supplies or travel mugs with your company's name on them. If your target persona is the decision-making parent in a busy family, you may want to choose promotional items that can help with family organization such as calendars, whiteboards, or bags for sporting gear. 

Beyond considering basic demographics, you may want to think about the style of your target persona. If they are upscale and style-focused, your model home promotional products need to strike that same tone. If your customers tend to be more practical, a welcome mat may be the perfect option. 

To get help, contact a company that provides model home advertising promotions