When you're advertising a model home, you can use all kinds of different promotional materials and products, but regardless of the exact promotional materials you choose, you should develop a buyer persona. What does this mean? Why is it important for advertising model homes? Keep reading to find out more.
What Is a Buyer Persona?
A buyer persona refers to your ideal customer. You can develop your buyer persona by thinking about your existing customers and by imagining the types of people who would like to buy your homes.